Flexible Electronics News

Smartrac Unveils ‘Proofs’ Solution to Turn Brand Products into Unique, Secure Experiences

Product manufacturers can deliver secured and exclusive content to their consumers.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Leveraging the next generation of its latest, purpose-built NFC tags equipped with NXP Semiconductor’s NTAG 413 DNA chip, Smartrac announced its ‘Proofs’ solution. Proofs enables brand product manufacturers to deliver secured and exclusive content to their consumers to increase customer loyalty and satisfaction and minimize counterfeiting.   Smartrac will showcase ‘Proofs’ at RFID Journal LIVE! in Phoenix, AZ, May 9-11, 2017.   By embedding a Proofs-empowered NFC tag into a physical product,...

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